Armadillo E-mail's Guidelines For Opt-In E-Mail:

1. Clarity of Purpose. All Opt-in mailings will be clearly described as such in the Subject line of the e-mail message.

2. Removal Requests. Explicit directions for removal from the mailing list will be provided as part of the content of all opt-in mailings.

3. Rapid Removal. We will process removal requests as quickly as possible, preferably within 24 hours. Notification of the removal will be sent to the person requesting it by e-mail.

4. Source of Mail. The source address of opt-in mailings will be of the sender. We will not forge From: lines. Opt-in mailings will disclose the marketers identity and e-mail or mailing address and/or telephone number. Neither the source address nor the content of the e-mail may contain information which falsely states or implies sponsorship, approval, endorsement, or affiliation with any entity other than the sender.

5. Legality. We will not perform mailings which might violate any local, state or federal laws.

6. Solicitation of Funds. We will not perform mailings for any charitable cause without a copy of the registration of the charity in question, and a letter from the board of directors of said charity authorizing the use of opt-in e-mail.

7. Truth in Advertising. We shall not knowingly send any mailings which include false or misleading information about the products, services or any item which is the subject of the mailing.

8. Co-operation with Service Providers. We shall co-operate with service providers so that we both may benefit from these services. Examples of this would be advance notification to a service provider of a mass-mailing, and possibly scheduling these at a time and volume agreeable to all parties.

9. Indecent or Obscene Material. We will not accept for mailing or mail opt-in e-mail which contains or promotes the sale of indecent or obscene material.

10. Sharing Lists or Databases. We will take reasonable steps to insure that sharing lists or databases that will be used for opt-in e-mailings adhere to these Guidelines.